PRODUCT

DM Funnel Calculator

Free tool | Last updated July 9, 2026

Enter your ad spend, leads, and conversion numbers to see where your funnel leaks and how much profit you're leaving on the table. The BB9 Benchmark column shows what a properly optimized DM funnel looks like at the same ad spend.

Step 1 — Diagnose Your Funnel

Offer / Program Price

Applies to both columns

	Your Numbers	BB9 Benchmark
Ad Spend	$
Leads
Cost Per Lead	$15
Calls Booked		11
Call Booking Rate	14.3%	15%
Calls that Showed		8
Show Rate	70.0%	70%
Closed Deals		1
Close Rate	14.3%	20%
Revenue	$6,997	$6,997
Profit	$5,947	$5,947

Green border = enter your actual numbers. BB9 Benchmark uses the same leads and ad spend with 15% booking / 70% show / 20% close rates. All other fields calculate automatically. Use numbers from the same time period — a week, a month, a quarter. Don't mix different windows.

Step 2 — Project Your Results

Keeping your current conversion rates the same, how much would you need to spend on ads to hit your client target?

Cost to Book a Call	$105
Cost to Acquire a Customer (CAC)	$1,050
Desired New Clients
Required Ad Spend	$21,000
Projected Profit	$118,940

Projection uses your current CAC from Step 1. The BB9 Benchmark shows what your funnel produces at the same ad spend with target conversion rates.

Know your CAC. Know your target. Ready to see what happens when AI optimizes the conversion rates?

See BB9 in Action